Cradle to Cradle

The way of thinking for traditional industrial design is one way and linear – from cradle to grave. The product is created at the factory and gets tossed into the waste bin after being consumed, eventually ending up in the landfill which serves as the grave site. Many years ago, Michael Braungart and William McDonough proposed the circular concept of “cradle to cradle.” Their vision replaces the one-way design with a circular design. The approach creates a system mimicking the highly efficient metabolism mechanism of the natural world spanning the stages of product design, production, and recycling. The concept of waste does not exist under this system, as waste are simply resources which we have yet to devise a method to reutilize.